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Stray Blade
Client
505 Games
Assignment
Stray Blade
Content Creator Campaign
Platform
PC/Steam
Role
Creator Marketing Agency
Services
Media Planning
Paid / Earned Creator Outreach
Full-Service Creator Campaign Management
Challenge
For the launch of their latest title Stray Blade, 505 Games challenged Mothership to design a campaign focused on
explaining the action adventures' gameplay and making sure target audiences don’t mistake the game for a Soulslike game despite its’ similar looks. To achieve this, Mothership designed a YouTube-only campaign with both paid and earned micro- and nano-influencers that created explanatory YouTube videos and video series.
Some facts
Flight
April 2023
Markets
Germany
Creators
36 Earned Creators
7 Paid Creators
Content
127 YouTube Videos
43
Creators
127
Content Pieces
133 K
VOD Views
4.8 K
Engagements
FIND ALL
CASES HERE
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