Client

OFM Studios GmbH

Assignment

Ad Monetization

Platform

Web

Role

Ad Monetization Agency

Services

Ad tech Optimization

Ad Placement Optimization

Direct Demand

Information

The task was to rebuild the rewarded video integration from the ground up, while also implementing new ad technology to the game OFM. The goal was to create a higher user engagement by finding new rewarded video placements in the existing game and also create ideas for new in-game placements, which required deeper game changes.

Over the course of 12 months we implemented 6 additional rewarded video placements in the game, increasing the number of monthly ad impressions from 450k to a peak of 8.4 million in Oct23 (+1866%).

Changing ad technology enabled Mothership to connect and manage direct demand partners in a hybrid waterfall setup. A combination of Prebid- and Vast demand partners, as well as the direct programmatic monetization helped to increase the fillrate, while keeping the cpm stable.

This is a great example of how rewarded video can create a win win win situation, making the game more accessible for new players(retention), generating a serious uplift in ad revenue and also increasing the total engagement with the game.