Born digital.

Jagged Alliance 3

Client

THQ Nordic


Assignment

Jagged Alliance 3

Content Creator Campaign


Platform

PC / Steam

Role

Creator Marketing Agency


Services

Media Planning

Paid / Earned Creator Outreach

Full-Service Creator Campaign Management


Information

For the launch of the new installment in the classic Jagged Alliance series, THQ Nordic needed a partner that could handle both paid influencer activations on Twitch and YouTube as well as large scale key distribution to nano- and micro-influencers. Building on the existing hype for the game, Mothership onboarded 85 creators that produced a total of 387 content pieces (streams / VODs).

Some facts

 

Flight

July 2023

Markets

US / UK  / Germany / France

Creators

79 Earned Creators
7 Paid Creators

Content

13 Twitch Streams
374 YouTube Videos
387 Content Pieces

824 K

VOD Views

12.4 K

Twitch CCV

39 K

Engagements

759 K

Viewer Hours

FIND ALL
CASES HERE

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