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Forspoken
Client
Square Enix
Assignment
Forspoken
Content Creator Campaign
Platform
PC/Steam
Playstation 5
Role
Creator Marketing Agency
Service
Media Planning (Twitch / YouTube)
Paid / Earned Creator Outreach
Full-Service Creator Campaign Management
Challenge
For the launch of its’ new open-world action adventure, Square Enix teamed up with Mothership to drive paid and earned video content for Forspoken with dedicated creators. The primary goal of the campaign was a concerted streaming effort to generate awareness on Twitch on the day of launch and follow up with highlight video content on YouTube.
Some facts
Flight
January 2023
Markets
Germany
Creators
21 Paid Channels
18 Earned Channels
Content
30 paid Youtube Videos
53 Twitch live Streams
39
Creators
83
Content Pieces
1.38 M
VOD Views
24 K
Twitch CCV
92 K
Engagements
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CASES HERE
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