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Dreadnought
Client
Greybox / Yager
Assignment
Global Pre-Launch Campaigns
Launch Campaigns
New Player Acquisition
Digital Branding
Channels
Social Media, Search & Creator Marketing
Brand and content flights on major gaming outlets
Programmatic Advertising
Platform
PC, Playstation 4
Role
Lead Agency EU / US
3 years Full Service Marketing
Services
Research and Consulting
Target Audience Analysis
Advertising Strategy
Media Planning & Buying
Creative Production
Creator Marketing
Challenge
With both a brand-new franchise and an entrepreneurial budget, Six Foot challenged us to design and implement the marketing strategy for the launch and long-term operation of their AAA free2play combat action game Dreadnought across all digital media channels.
Some facts
Approach
After designing a funnel for the marketing launch along with all necessary technical implementations, Mothership conducted synergetic branding and user acquisition activities with social media, search, creators and brand placements.
This was accompanied by continuous KPI analysis for the ongoing optimization of all marketing spending. Mothership performed all media operations in the EU & US under a full-service mandate for three years.
Mandate
April 2016 - March 2019
Markets
EU | North America
602 M
Contacts
3,11 M
Clicks
454
Influencer Coops
2548
Videos /Streams
Some impressions
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